Martin established ELM Group in 2014. He has over 30 years of experience in pharmaceutical marketing and agency management. After starting his career in the UK, Martin moved to Switzerland with Novartis before moving to Wyeth with roles in both Europe and the US. Upon his return to the UK, he joined the medical communications agency, Synergy, in 2006 as a Partner.

Martin has global, regional, and national brand experience, and has led the launch of more than 12 new agents, indications, or formulations. His broad experience ensures he can bring practical knowledge to whatever the challenge you have.

Outside of work Martin's main interest is in Rugby, a sport that he supports in various capacities. He served on the legacy team for the 2015 Rugby World Cup and as Chairman of Stafford Rugby Club, where he played a key role in negotiating a deal for a new £4 million facility after 25 years of planning. He is also a key member of the community and is on the Board of the Staffordshire Chambers of Commerce.