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Our group name and ethos are built on the ELM. ELM trees are widely spread geographically, rapidly growing and have a strong resistance to a variety of growing conditions. For many centuries, the ELM has been associated with revolution and liberty. The interlocking grains of wood of the ELM tree makes it resistant to splitting. Just like the different companies of ELM Group, we work in a strong network to achieve your goals and liberate your future.

Gothic Cottage

Gothic Cottage is an 19th century, Grade II listed building located in the heart of Stafford, UK. In 2015, Stafford-born Martin Lennon took on the challenge to restore this iconic building. Gothic Cottage underwent a complete renovation from the roof to the cellar, transforming the iconic landmark into an inspirational business venue.

Whilst breathing new life into the building and incorporating the most modern facilities, Martin was passionate about keeping and renovating original features including interior exposed wooden beams and fireplaces, and reinstating the windows back to their 19th century design. Gothic Cottage is home to ELM Group, and offers a unique and memorable meeting room venue for our clients.



The Medicines Company

Eli Lilly


Express & Star business awards
Express & Star business awards
Express & Star business awards

Staffordshire Chambers Business Awards 2017

Meet the Team

Martin Lennon

Managing Director
+44 1785 785 812
Martin established ELM Group in 2014, with over 27 years of leadership experience in pharmaceutical marketing and agency management. Martin has global, regional, and national brand experience, and has led the launch of more than 12 new agents, indications, or formulations and has led Global Brand Teams for fast-growing, blockbuster products. An area of interest of Martin’s is health economics and reimbursement.

Outside of work Martin's main interest is in Rugby. Martin was member of the Rugby World Cup Legacy committee and is now the chairman of the local rugby team, Stafford Rugby Club.

Megan Kennedy

+1 484 437 3731
Megan joined ELM Group in 2014 as President, bringing 18 plus years of experience in the pharmaceutical industry, spanning all phases of drug development, as well as agency and academic lab management. Megan holds a Master of Science in scientific and technology communications and a Bachelors of Science in bioscience and biotechnology, both from Drexel University.

Meg is a member of the Healthcare Businesswomen’s Association, Fairmount Rowing Association, and a founding member of Whitemarsh Boat Club. She serves on the Board of Directors of the Philadelphia Scholastic Rowing Association, as well as Mid-Atlantic Representative to the Youth Committee for USRowing, and has been the Head Rowing Coach for Mount Saint Joseph Academy since 1999.

Mary Walker

Chief Operating Officer
+44 1785 785 813
Mary joined ELM Group in 2015 as Chief Operating Officer of the group and established her own division, ELM People. Mary’s responsibilities include accounts, human resources and business processes.

Mary has nearly 30 years of experience, beginning her career in finance before moving into retail, where she advanced in human resources and store management roles, managing stores with a turnover in excess of £1m per week. In 2011, Mary was granted a sabbatical to work at the London 2012 Olympic Games where she was the lead for the volunteers within the Olympic Park. Outside of work, Mary is passionate about the local community, sitting on the board of Stafford’s Town Centre Partnership and enjoys an evening walk with her dog, Calli.

Pete Conway

Access Managing Director
+44 1785 785 810
Pete is a trained hospital pharmacist with over 15 years of experience as a health economist and market access lead in the pharmaceutical industry. Pete established ELM Access in 2015 to compliment the other ELM Group offerings. Pete has held positions of increasing seniority in the health economics arena at several large and small pharmaceutical companies, has lead NICE submissions, international technology appraisals, and has developed economic models for product reimbursement.

Pete enjoys all sport, including rugby, football and rowing, is a music buff, and enjoys spending time with his family.

Mark Collingbourne

Finance Director
+44 1785 785 810
Mark is a qualified accountant with significant experience in financial management, particularly in publicly quoted companies. He has dealt with all aspects of PLC development, from bringing small companies to flotation, to supervising the on-going accountancy and ensuring the good governance of international businesses.

As well as acting as Finance Director for ELM Group and several other private companies, Mark is currently Finance Director of Orogen Plc, and Chief Finance Officer of Optibiotix Health PLC.

Alanna McCloy

Senior Account Manager
+1 484 437 3731
Alanna joined ELM Group in January 2017 as a Senior Account Manager, bringing over 5 years of experience in medical education and communications.

Alanna earned a Bachelor of Arts in Economics from Villanova University. Outside of work, she enjoys spending time cycling, practicing yoga, and coaching rowing at Mount Saint Joseph Academy.

Angus Lennon

Business Development Manager
+44 1785 785 817
Angus re-joined ELM Group in 2015 after previously working for CESAS Medical during his time at university. He is responsible for new business development across the group with a focus on CESAS Medical and ELM Medical.

Angus has a BSc (Hons) in Biology from Sheffield Hallam University, graduating in 2014. Angus plays rugby locally for Stafford Rugby Club and has previously held committee level positions within the junior section at the club.

Assumpta Smith

Office Manager
+44 1785 785 818
Assumpta joined ELM Group in May 2017 as Office Manager of the UK Office in Stafford. Assumpta brings with her 15 years Team Management experience and 25 years business administration experience. Assumpta is a a qualified Pensions Administrator and is currently studying for an advanced accounting qualification . Her responsibilities include sales and purchase accounts working alongside the COO.

Assumpta has one daughter, Grace, who is very dramatic and therefore a lot of her spare time is spent watching amateur dramatic performances and concerts.

Sally Gray

Senior Medical Writer
+44 1785 785 810
Sally joined ELM Group in 2016 and is Senior Medical Writer across several accounts, managing content development on a range of projects including advisory boards and publications.

Sally holds a Master of Arts degree in Biological Sciences from St Hugh’s College, Oxford University. She is a member of a local athletics club, regularly competing nationally in long-distance track and cross country events, including representing the county. Sally also enjoys walking Molly, a miniature labradoodle.


Senior Pet Manager
+44 1785 785 810
Molly joined ELM Group in 2016 as the office dog; Molly is a miniature labradoodle. She is responsible for being stroked and cuddled by ELM Group team members.

In her spare time, Molly’s interests include walking, chasing rabbits and snoozing. Molly also likes to come dressed for work!

Get in touch

UK Office

+44 1785 785 810
Gothic Cottage, White Lion St, Stafford ST17 4BW, UK
Gothic Cottage, White Lion St
Stafford ST17 4BW

US Office

+1 484 437 3731
1101 Fayette Street, 2nd Floor, Conshohocken, PA 19428, USA
1101 Fayette Street, 2nd Floor, Conshohocken, PA 19428